Off Work - The B-side of strategy

These projects weren’t planned — they found me through people close to me, at the right time. What started casually turned into work I cared deeply about. I stepped in to help where I could, often in unfamiliar roles, adapting to what each moment asked. Looking back, they reflect a more spontaneous and hands-on side of me — less strategic, more instinctive. And still, something I’m proud to have shaped. 1/ climatechangetown.pk I joined the project to translate a strong concept into a simple, scroll-based website that brought the visuals to life. Working from static layouts, I built a responsive experience focused on clarity and flow. It was a quiet contribution, but one that helped the work reach a wider audience. 2/ Cheetos Pants I was brought in informally to help connect the team with the right fashion supplier for a Cheetos streetwear activation. Using my local network, I sourced a bold creative partner and supported the communication between agency and supplier to keep things moving. It was a small, behind-the-scenes role — but one that helped a global idea take shape.