Boost Juice - Lands in the UAE

1/ Strategic Insight In a crowded wellness market, we uncovered a deeper truth: Boost wasn’t just about smoothies — it was about feeling good. That became the foundation of the repositioning. 2/ Audience Definition We focused on two key groups: Gen Zs who use wellness as self-expression, and Millennials who seek function with joy. Both were craving a more relatable, energetic voice. 3/ Creative Direction We developed the new brand platform “Boost Your Senses”, combining bold visuals with a vibrant tone of voice — turning Boost into a lifestyle brand full of color, energy, and individuality. 4/ Full Rollout From strategy to content to campaigns, we led the creative rollout and managed the full content calendar — working closely with designers, videographers, and photographers to bring the brand to life. 5/ Launch Impact Boost launched its first UAE store in Dubai with 1,000 free drinks gone in 3 hours — and a full crowd to match. The opening became a viral moment, helping build a community.